The ad reads, "Move over Naomi, there's a new diva in town," and shows the candy bar nestled in diamonds. The campaign ran in supermarkets and newspapers in the U.K.
Campbell told the U.K. newspaper the Independent, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humor in this. It is insulting and hurtful."
The star, who has been the center of controversies in the past (forced community service for hurling a cellphone at her maid comes to mind), is this time being backed by the British organization Operation Black Vote. The group called on the U.S. company Kraft, which owns Cadbury, to apologize and is considering a boycott of the company's products. Worse, Naomi's mom is mad.
Valerie Morris told the Independent, "I'm deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury."
Cadbury said in a statement that it had pulled the billboards with no plans to repeat the ad, and added, "It was certainly never our intention to cause any offense, and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss."